Many kinds of data can be captured in digital form, the most obvious of which is to enter them directly into a computer using the keyboard or mouse. A bit less obvious are these examples.

• Written responses to open-ended questions can be scanned or even faxed and captured by document imaging methods.

• Voice responses can be captured and digitized by recording directly into a computer's sound card, recording on a tape recorder and later inputting those recordings into sound files or by using CTI (computer-telephony integration) methods.

• Photographs can be taken by digital cameras or images taken from photo CD's.

• Motion video can be digitized by using a video capture board on a PC.

• Almost any observable performance can be recorded and digitized. We specialize in transforming these data, that require human judgement, into information.